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Branding for new
cosmetics series
by Vis Plantis&Loton Cosmetics
Vis Plantis is a Polish cosmetics brand founded by Elfa Pharm. It has been supplying the market with high-quality products for hair, face and body care for many years. In cooperation with Loton Cosmetics, the brand has created 4 new lines of cosmetics for hair care. As part of the order, we developed creative concepts for branding for all packaging, creating a total of as many as 20 labels.
Our goal was to make the characteristics of the products as prominent as possible. Thus, we relied on clear and eye-catching photos of the ingredients that were used in the 4 hair product series:.
- oily with algae
- dry and dull with silk
- thin and weakened with argan oil
- damaged and brittle with creatine
In order to best represent the use of the products, we also used colorful appliques on which we placed key information, using clear typography. Increased readability and clear layout allow the consumer to quickly identify the products and choose the right ones for their needs. The whole was complemented with enhancement elements – including light-reflecting metallics, giving an interesting and eye-catching effect on store shelves.
Team:
Graphic design: Aleksandra Luboch
Creative Supervision: Sylwia Dudzińska
