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WOF visual identification
The Warsaw Functional Area (WOF) is a program carried out on a large and comprehensive scale, bringing together the City of Warsaw (leader) and as many as 25 partner municipalities. The aim of the project is to increase the accessibility of public space and services, make cultural and tourist offerings more attractive and broader, improve the quality of public transportation services, improve the parking system, and raise awareness of institutions and individuals about the environment. Within the framework of the conducted project, 5 basic thematic areas have been identified:
- E-accessibility: A micro-navigation and contextual information system to make navigating public spaces easier
- E-turystyka: A virtual, personalized mobile guide for tourists and residents with contextual information and elements of gamification and augmented reality
- E-transport: Metropolitan transportation travel planner based on real-time schedules
- E-parkowanie: An app that makes it easier to navigate the city and find free parking spaces in real time
- E-environment: A system and application that collects data on environmental parameters – air quality and noise intensity
To keep the program consistent with its thematic areas, we created a comprehensive Visual Identity System.
The mark consists of a sigil, which consists of the first letters of the program’s own name and a logotype, which is the name of the program. Two semicircles symbolize the area – the center of the city and services. They give the impression of turning, which brings to mind functionality, action, positive energy and modernity. The unclosed form indicates openness and unlimited possibilities and opportunities facing program participants. The semicircle, itself a universal form of expression, is easy to adapt to virtually any media medium. Its resultants convey the symbolism of the area, the zone, and match each of the program’s identifiable features. The sign’s design also has its roots in the image of the Warsaw Mermaid – a symbol of the Capital and the main element of its coat of arms.
Thus, a graphic design was created that fully took into account the needs of local governments and accurately responded to the brief they created.
SIW used a sans-serif font, which, thanks to its design, is complementary to the geometric form of the signet. In addition, the header font was specially selected – through its edginess it softens the composition and gives a friendlier character.
The color scheme used in the logo and identity elements refers to the city and traffic. The warm and contrasting colors are pleasant to look at. The palette was created based on the multitude of strong and saturated hues of a vibrant city. The vibrancy is balanced by the presence of a cool blue color. The juxtaposition of colors suggests cooperation, functionality and modernity. The whole design raises the dynamism of the designed sigil. An important role is also played by the appropriately selected contrast, which makes the use of the site easy also for the visually impaired.
