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For almost 30 years, enameled-dentistry has been providing dental services in major Polish cities. Every year, tens of thousands of individual and subscription customers visit almost 100 dental offices of the brand.
One of the services offered by the company is implant and prosthetic dentistry. In order to promote these specific benefits, we designed a nationwide advertising campaign.
When creating the creations, we focused on a one-element concept with a clear form and a clear message, which at the same time is based on playing with images and words – both directly and using a metaphor. The element of truculent as well as unusual associations were the key aspects of the project, which was to attract the attention of the recipient.
The campaign was conducted in online channels (social media, display, mailing), as well as in all enel-med stomatologia dental clinics.
Graphic design: Katarzyna Łoboda-Karki
Copywriting: Piotr Flis/ Creative supervision: Anita Kamila Sochacka