Air Force Academy

It is one of the most famous and recognizable universities in Poland, and undoubtedly the most famous military university. The legendary “School of Eaglets”, which for 95 years has been educating pilots, navigators and aviation personnel for both military and civilian purposes.

Due to the changing conditions on the educational market and the problem of demographic decline, the authorities of this prestigious university decided to put more emphasis on advertising and promotional activities, and in order to do so they needed a new ordered visual identity. An additional element that facilitated the decision to refresh the image was the change of name from Wyższa Szkoła Oficerska Sił Powietrznych to Lotnicza Akademia Wojskowa.

Until now, the function of the logo has been performed by the university’s emblem, which is technically complex and elaborate, making it difficult to operate both off-line and on-line. However, it is a symbol well-known in the military environment, with a great history, with which generations of graduates and employees of the University are connected.

Therefore, together with the LAW Communications Department, we decided to develop two graphic lines. The Advertising Line – the main element of which will be the new University logo and related Kev Visual – and the Rector Line – the representative version, the main element of which will be a slightly simplified Emblem and the Monument to the Heroic Aviators of the Dęblin Air Force Academy, which is one of the most important facilities of the University.

On the part of the University, a team under the leadership of the Rector-Commander was selected to work on the new Visual Identity, consisting of representatives of all Faculties and Departments of the University, the Student Government and the LAW Communications Department. On our side the work involved co-owners of the agency – Anita Kamila Sochacka responsible for contact with the client and Piotr Flis responsible for copywriting and coordination of works, and on the creative side MichałWyszyński – the author of the sign and creator of identification, and KatarzynaŁoboda-Karki – responsible for technical supervision and development of the whole Book of Brand.

The logo and the whole visual identity of the University was based on the air chessboard – a universal, unique and distinctive sign of the Polish Air Force, unambiguously associated with the Polish military aviation.

The chequered flag is a symbol of Polish military aviation with over 100 years of history. By referring to it, we wanted to highlight the activities of the Academy and honor its contribution to the Polish Air Force.

The signet of the Military Air Academy consists of red squares of a chessboard and the abbreviation LAW based on
with its red borders. The whole creates a modern, dynamic and strong composition highlighting the activities of the Academy.

The visual identity links directly to the University’s logo. Its main element, ordering and giving direction, is a triangle called the discriminant or bow. It derives directly from the sigil. It refers to the bow of the aircraft, i. e. the most forward part of the fuselage, creating an aerodynamically profiled streamline for air streams.

Due to the variety of content used and the multitude of topics that the University deals with, its identification is flexible and allows for quite free modification of the components.

For the needs of advertising activities, we have also developed a slogan which refers both to the scope of activity of the University – Aviation – and to the ambitious goals which LAW has before it and which it wants to achieve.

Apart from the advertising line, we also developed the Rector’s Line, using the traditional symbols of the “School of Eaglets” – the emblem and the Monument “To the Heroic Aviators of the Dęblin School of Eaglets”. It was designed for the Rector-Commander of the Air Force Military Academy to represent his office. Materials from this line will be given to the highest representatives of state and international authorities during domestic and foreign official visits.

Visual identity: Michał Wyszyński
Technical supervision and development of the book of marks: Katarzyna Łoboda-Karki
Verbal identification and project management: Piotr Flis
Creative supervision: Anita Kamila Sochacka

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