The blue trail – it pays off in our place

LOTOS The Blue Trail is a project of Grupa LOTOS, under which charging points for electric cars were built at 12 petrol stations between Warsaw and the Tri-City. The initiative during the test period offered users free use of the charging service. After the end of the first stage of operation, a one-off charging fee was introduced at the stations.

In connection with this event, we conducted a comprehensive online and offline information campaign – from creating a creative idea to logistics – production and distribution of materials. As part of the project, creations were created for digital communication and social media, as well as their adaptations on physical carriers that were installed at LOTOS petrol stations – leaflets, wobblers, pendants.

Piotr Flis, the co-owner of the agency, was responsible for the creative idea and copywriting matters. The graphic materials were prepared by Paulina Troszczyńska.

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