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For the Hellena brand – one of the largest beverages on the Polish market – we have created branding for a new line of carbonated drinks, consisting of three flavor variants – Orange, Lemon and Citrus Mix. All versions have a unique, fruity label with the brand’s characteristic orange cap. New products are promoted with the slogan “Authentically citrus”, because they surprise with the authentic taste of citrus. Thanks to the 20% content of fruit juices and very good carbonation, they intensify the impression of refreshing refreshment and effectively quench thirst on warm days.
It is these features that we have emphasized in our projects – so as to visually emphasize and reflect the authenticity of the taste, which translates into the unique, citrus composition of the products. Just as drinks are saturated with the taste of fruit juices, the labels are also designed with vivid colors embedded in a modern design.
The graphics of the labels refer to the flagship product of the brand – Oranżada Hellena. In the central part there is a characteristic bottle cap in a version with a color distinction. A properly selected typeface, describing citrus variants, gives the project dynamism and modernity. An integral part of the bottle cap – the Hellena brand logo emphasizes the product belonging to the Polish brand and allows it to be permanently rooted in the consumer’s mind. The graphic communication of the carbonated drink line also includes juicy fruit – shape elements associated with juiciness and with what is important in new products – fruitiness.
The exotic character is reflected in the modern design of the bottle, wrapped in an orange peel. The decoration refers to the citrus taste of drinks and emphasizes the uniqueness of new products. Specially designed design makes the bottle unique on the market. The capacity is 1.5 liters.
The author of the creative idea and the project is Katarzyna Łoboda-Karki. The creative supervision over the project was exercised by Anita Kamila Sochacka