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Buderus brand service
Buderus is one of the world’s largest manufacturers of heating equipment and technology. Since 2002, the company has been part of the structure of Bosch Termotechnik GmbH, Europe’s largest manufacturer of heating systems.
Creative and branding agency Lotna has had the pleasure of providing services to the Buderus brand since 2013. As part of our cooperation with the brand, we are responsible for designing informational, advertising and branding materials.
At Lotna, we supervise the compliance of developed materials with the international Brand Book. We take care of the quality, detail and uniformity of the developed materials.
A large part of sales of the brand’s products, is carried out through Authorized Representatives.
In order to make their work easier and ensure brand uniformity at all points of contact with the consumer, we have developed a Brandbook for Authorized Representatives of the brand, which brings together all the key principles and rules of visual and verbal communication.
Over the years of work, we have managed to produce a number of advertising, informational and technical materials, i.e:
– 20 catalogues
– 60 leaflets
– 6 price list updated annually
– folders
– rollups
– posters
– exhibition walls
– banners
– billboards
– vehicle wraps
– stands
– gadgets
– 4 brandbooks
– icons
– products and lifestyle pictures
– packaging
– Google Ads i Medta Ads artwork
– press campaigns
Team:
Service – Anita Kamila Sochaka i Piotr Flis
Implementation – Creative Team i DTP
Scope of work:
Campaigns
Folders
Catalogues
Price lists
Iconography
Brand Books
OOH
Digital
