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In view of the upcoming elections in Poland, the Great Coalition for Equality and Choice, with the support of the Batory Foundation, asked the Lotna Agency to develop a concept for a public campaign drawing public attention to Women’s Rights and encouraging everyone for whom these issues are important to participate in the elections.
Women’s rights, especially reproductive rights and a woman’s freedom to decide about her own body, have been the subject of political and social dispute in Poland for years. Freedom of access to sexual education, contraception, in vitro, etc. is, compared to other European countries, very limited.
In the campaign, we highlighted 5 key issues:
The campaign is being implemented in offline and online channels. The main emphasis in the digital channel was placed on social media. The campaign was carried out on Instagram and Tik Tok of the WKRW organization. It was in these places that we had the best and natural access to the target group consisting of representatives of generations Y and Z.
The main part of the content created was animations as well as creations referring to the world of memes and using current trends on IG and Tik Tok.
Team:
Creative idea and strategy – Piotr Flis
Content strategy – Piotr Mateńko
Graphic implementation – Michal Wyszynski, Ulka Malyszko, Anna Woroniecka
Zakres prac:
Idea kreatywna
Strategia komunikacji
Digital
Print
Visual identity
Did you like this project?
Let's talk! You are welcome to join us for a short consultation. Click on the button below or write directly to: lotna@lotna.eu