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Chr. Hansen is a global player in the bio-science market that produces natural solutions for the beverage, food, pharmaceutical and agricultural industries. Year after year, the company supplies probiotics, enzymes, natural dyes and bacterial cultures to manufacturers around the world.
One of the brand’s flagship projects is IRIS – a tool, or rather a whole package of services aimed at professional breeders. It helps to examine the bacterial flora of poultry intestines (the examination is done several times a year) and analyze it. It was for this advanced product that we created a comprehensive visual identity and Key Visual.
An important part of the design work was a thorough analysis of the new tool from Chr. Hansen. The portable research device was associated with dynamic advances in science, the development of technology and the creation of opportunities to discover the hidden – not only for specialized individuals, but also for those involved in breeding.
Having determined the values behind this project, we were able to proceed with the design work.
Author of the idea and design: Michał Wyszyński
Creative and design supervision: Sylwia Dudzińska i Piotr Flis