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Time Trend is one of the largest chains of showrooms with branded watches in Poland – the company’s customers can purchase luxury goods in over 100 locations throughout the country.
As part of the dynamic development, the brand gained a new visual identification designed by our agency.
Before we started working on proper identification, we carried out a slight facelift of the existing logo. The proportions of graphic and text elements, their thickness and distance from each other have been changed. As a result, a closed composition was created in which all the existing elements were placed in a specific space.
From the signet of the logo, we took the characteristic dial layout, which became the core of the new visual identification. The 9 o’clock dial appears on all materials and is their indispensable point. The color of the brand used in the project – burgundy – emphasizes the essential features of Time Trend: premium products, their elegance and the highest quality customer service of the network.
The new visual code has been implemented for all advertising and office materials that use the Time Trend brand.
Visual identity: Michał Wyszyński
Creative supervision: Anita Kamila Sochacka