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Enel-Med Stomatology advertising campaign
For almost 30 years enelmed-stomatologia has been providing dental services in Poland’s largest cities. Every year, tens of thousands of individual and subscription customers visit almost 100 dental offices of the brand.
One of the services offered by the company is implant and prosthetic dentistry. In order to promote these specific services, we have designed an autumn nationwide sales and marketing campaign.
When creating the creations, we focused on playing with images and words, which directly as well as figuratively presents the possibilities offered by implantology and prosthetics. The result is the key visual of the campaign, based on non-standard associations – the main element of the creation is an eye-catching, orange life jacket, in which a cut-out shape of a tooth has been inscribed.
The creative and its reception have been enhanced by contextual copy that is not only hooking, but also on-point with the competence of the brand’s employees. The campaign is running in online channels (social media, display, mailings), as well as in all enel-med medical centers.
Team
Graphic creation: Katarzyna Łoboda-Karki
Copywriting: Piotr Flis
Creative Supervision: Anita Kamila Sochacka
