GalliPro’s international advertising campaign

Chr. Hansen is a global bio-science player producing natural solutions for the beverage, food, pharmaceutical and agricultural industries. Every year, the company supplies producers from all over the world with probiotics, enzymes, natural dyes and bacterial cultures.

One of the flagship products of the brand is the GalliPro line – a probiotic in 3 varieties, which makes it easier for animals to absorb nutrients from the feed. It is for this line that we have prepared a series of key visuals that were used in the global campaign in 2019, which had two scenes.

The first stage is to creatively show the shape of the animals – they were formed with the help of shadows cast by properly arranged hands. The second was based on the metaphorical presentation of the three products as athletes who are successful and the best in their disciplines. These creations were contextually matched to the regions in which the campaign was carried out – depending on the geographic location, the most popular sports disciplines in a given place were selected.

Lotna dla CHR Hanssen

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