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Gift of Nature by Vis Plantis is a series of natural, 100% vegan cosmetics that meet the needs of modern women who want effective and proven products. The cosmetics from the GoN series are known for using original fragrances, natural ingredients and interesting design of labels and packaging.
It is for Gift of Nature cosmetics that we designed spring and summer labels, which were placed on a special, occasional series of packages. The project included labels for 4 products – two versions of scented shower gels and 2 fragrances of body lotions.
One of the most important assumptions was to create a project that, at first glance, would “transport” the consumer into a world full of sun and warmth. The scent version with red apple is associated with calm and soothing moments on summer days in the countryside, and the tropical fragrance version is a pure world of exoticism, swaying palm trees and the humming, warm and crystal clear ocean.
The colors we choose fully correspond to the nature of the products, and also distinguish them on the shelf from the rest of the assortment. Large names and illustrations of the fruit visually indicate a specific fragrance line. The illustrative style that has just been implemented into the project fits in with the broader design concept of other lines and cosmetic products of the brand – thus, it constitutes the stylistic consistency of the brand and the following current trends in the world of design.
The logo and other information clearly but still perfectly fit into the design of the logo make it easy for the consumer to associate an attractive-looking product with the Gift of Nature brand.
Graphic design: Katarzyna Łoboda-Karki
Creative supervision: Anita Kamila Sochacka