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Gift of Nature by Vis Plantis is a series of natural, 100% vegan cosmetics that respond to the needs of modern women who want effective and proven products. Cosmetics from the GoN series are known for their focus on original fragrances, natural ingredients and interesting, eye-catching design.
As part of our collaboration with the brand, we created a branding for a new product – a vegan, natural deodorant cream. We followed two main guidelines in the project – to show the natural character of the product, as well as to match it visually with the main target group.
Thus, the branding is based on a color-saturated, highly visible and eye-catching creation. Its main element and foreground figure is a woman in a meditating posture – an emphasis on the nature of mindfulness closely associated with the target group and related aspects, such as harmony, harmony with the surrounding nature, as well as inner peace and subtlety. The figure has gently raised shoulders, so that the image contextualizes the application of the cosmetic, while still retaining the aesthetic and eye-friendly graphic aspects.
Fruits spread around the figure also play an important role, showing the fragrance line – forest fruits. The whole design is kept in a natural color scheme and style, further emphasizing the main qualities of the product, as well as showing it in an instagram look, which with its visual expression breaks the cold seasons as well as perfectly fits into the hot summer months.
Design: Katarzyna Łoboda-Karki
Creative Supervision: Anita Kamila Sochacka