Identification Railway on a bicycle

“Railway on a bicycle” is an initiative of the Novosolsk poviat in the field of promotion of regional tourism. Two 18-kilometer and 30-kilometer long bicycle routes have been built on the former railway routes. Visitors have the opportunity to admire the picturesque landscapes of the post-glacial ice-marginal valley of the Barucko-Głogowska, where the routes are located.

As part of a tender organized by the Nowosolski poviat, we have created a proposal for a visual identification system for the “Kolej na Rower” program that is being created. The sources of identification can be found in two aspects – a bicycle and a train. It is the individual elements of these means of transport that are behind the idea from which the logo and signet were evolved. It is also a symbolic reference to the railway routes on which the current bicycle routes were created.

The bicycle frame in the graphic proposal was taken from the fender bumper – the most protruding element of the old, characteristic railway sets. This element gives dynamism and gives the impression of movement. The wheels refer to both the bicycle (the spoke version) and the train, thus strengthening the relationship between the creation and the program slogan.

The color of the saddle and a fragment of the typography refer to the green aspect of transport which is the bicycle. These are pro-ecological and environmental attitudes promoted by the program and representatives of the Nowosolski poviat. The gradient present in the creation additionally strengthens the symbolism of development and movement.

The project will not be implemented.

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