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The Regional Museum in Stalowa Wola is an institution that for many years has been providing local audiences with collections of regional character in the field of archaeology, history, ethnography and art. For the institution, we prepared a comprehensive visual identification system as part of the tender.
Our proposal draws from the world’s common trends of identification systems, which are successfully implemented in the world’s largest museums. Courageous characteristic and arousing intrigue are the main distinguishing features of the creation, which cannot be passed by indifferently.
Despite its expressiveness and array of modules, the whole is set in a simple and understandable design. The SIW, in its conception, is not meant to overwhelm the museum’s offer, but to create space for its presentation. Designed elements and layouts of a universal nature provide a backdrop for museum works and collections, putting them in the foreground as the main element of the institution’s communication.
The concept uses distinctive shapes, modernity, a sans-serif font and a logo that is readable by all audiences – the lack of embellishments and the large, typographic nature allows good reception also for the visually impaired.
The graphic element on the posters and other materials was taken from the main shape of the IRSW logo. This would allow for easy adaptation to advertising materials, in keeping with the museum’s most recognizable element and symbol. Depending on which museum needs the materials would be prepared for (whether for the main headquarters of the IRS or its branches), the designed media, in addition to the text layer, are also differentiated on the color and graphic level.
The visual identity system was designed to support the museum’s offerings and provide a kind of storytelling space for the museum.
Visual identity: Michał Wyszyński
Creative Supervision: Anita Kamila Sochacka
The project will not be implemented.