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The Regional Museum in Stalowa Wola is a facility that has for many years made available to the local public regional collections in the field of archeology, history, ethnography and art. For the facility, as part of the tender, we have prepared a comprehensive visual identification system.
Our proposal is based on the global, universally applicable trends in identification systems, which are successfully implemented in the largest museums in the world. Characteristic courage and arousing intrigue are the main distinguishing features of a creation that cannot be ignored.
Despite its expressiveness and a number of modules, the whole thing is set in a simple and understandable to all design. In its assumption, SIW is not to overwhelm the museum offer, but to create space for its presentation. The designed elements and systems of universal character constitute the background for the works and museum collections, placing them in the foreground as the main element of the institution’s communication.
The concept uses expressive shapes, modernity, a sans-serif font and a logo that is legible to all recipients – the lack of ornaments and a large, typographic character allows good reception also for the visually impaired.
The graphic element on posters and other materials was taken from the main shape of the MRSW logo. Thanks to this, it would be possible to easily adapt to advertising materials, in line with the most recognizable element and symbol of the museum. Depending on what museum needs the materials would be prepared for (whether for the headquarters of MRSW or its branches), the designed media, apart from the text layer, are also distinguished in terms of colors and graphics.
The visual identification system has been designed to support the museum’s offer and constitute a specific space for the museum to tell stories.
Visual identity: Michał Wyszyński
Creative supervision: Anita Kamila Sochacka
The project will not be implemented.