Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Awareness campaign
targeted to drivers.




The Marshal’s Office of the Mazowieckie Voivodship in Warsaw is running a wide-ranging campaign to improve road safety. The creative and branding agency Lotna is responsible for the creation.

The aim of the campaign is first and foremost to raise drivers’ awareness of the road hazards that await them, to raise awareness and thus change habits, and ultimately to improve road safety.

The campaign focuses on the 5 most common causes of accidents and collisions on our roads: speeding, pedestrian priority in lanes, inadequate visibility, inadequate lighting in the car and inadequate distance between vehicles.










Idea kampanii

The driver awareness campaign consists of 5 scenes. Each is a scene depicting an ordinary traffic incident that can happen to anyone who gets behind the wheel. However, each of these situations could have been avoided. All it took was the right reaction or preparing the vehicle for the road in advance.

The separate layouts are linked by simple and strong slogans that relate directly to us, the street users.

The driver – the protagonist of our story – faces a dangerous situation because he or she failed to take care of safety, made a bad decision or ignored a risk.






Lotna dla Województwa Mazowieckiego - kampania edukacyjna dla kierowców






With a picture we show the effect. In a word, a solution that would help the driver avoid an unpleasant and potentially very dangerous incident.

The whole message is intended to attract drivers’ attention, make them reflect and analyse their habits. Many situations on the road cannot be avoided or predicted, but many are influenced by the driver. The driver’s preparation, the condition of his or her car or “taking your foot off the accelerator” at the right moment can significantly improve the safety of our roads.







Lotna dla Województwa Mazowieckiego - kampania edukacyjna dla kierowców






The driver awareness campaign will run online and on OOH media in February and April 2024.







Lotna dla Województwa Mazowieckiego - kampania edukacyjna dla kierowców
Lotna dla Województwa Mazowieckiego - kampania edukacyjna dla kierowców




Team:

Creative Idea
– Ulka Malyszko, Piotr Flis, Michał Wyszyński
Graphic design – Michał Wyszyński, Ulka Małyszko
Client service – Sylwia DudzińskaTeam:

Scope of work:

Koncepcja kreatywna
Key Visual
Advertising materials

Did you like this project?

Let's talk! You are welcome to join us for a short consultation. Click on the button below or write directly to: lotna@lotna.eu

Get in touch

Share: