The Fitos campaign of the Kupiec brand


Fitos is a new subbrand of the Kupiec brand, constituting a subgroup of flavored wafers in the brand’s portfolio. For Fitos, we have created a creative concept for an image campaign in online and offline channels.

The main assumption of the projects was to emphasize the unique taste of the snack that will make every moment pleasant – toffee, chilli and cream with onion. The uniqueness of the product has been shown through surreal and eye-catching views. The heroes of the creations, who spend their time during various activities, are accompanied by scaled objects coming out of the ground or ceiling, symbolizing the individual flavors of the products.

Focusing on the taste and spending time in a group of close people – be it family or friends – are the two foundations of advertising creations, which were designed to reach various target groups – both younger and older recipients.



Team:
Creative concept and design: Katarzyna Łoboda-Karki and Piotr Mateńko
Creative supervision: Anita Kamila Sochacka


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