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For almost 30 years, enameled-dentistry has been providing dental services in major Polish cities. Every year, tens of thousands of individual and subscription customers visit almost 100 dental offices of the brand.
For almost 30 years, enelmed-dentistry has been providing dental services in the biggest Polish cities. Every year, tens of thousands of individual and subscription customers visit almost 100 dental offices of the brand.
When creating the creations, we focused on playing with images and words, which directly and figuratively presents the possibilities offered by implantology and prosthetics. The result is the key visual of the action, based on non-standard associations – the main element of the creation is an eye-catching, orange life vest in which the cut shape of the tooth is inscribed. The creation and its reception have been strengthened by a contextual copy, which is not only truculent , but also related to the competences of brand employees. The campaign is conducted in online channels (social media, display, mailing), as well as in all enel-med medical centers.
Graphic design: Katarzyna Łoboda-Karki
Copywriting: Piotr Flis
Creative supervision: Anita Kamila Sochacka