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Gift of Nature by Vis Plantis is a series of natural, 100% vegan cosmetics that respond to the needs of modern women who want effective and proven products. Cosmetics in the GoN series are known for their focus on original fragrances, natural ingredients and interesting label and packaging design.
It was for Gift of Nature cosmetics that we designed spring-summer labels for a special occasional series of packaging. The project included labels for 4 products – two fragrance versions of shower gel and 2 fragrances of body lotions.
One of the most important objectives was to create a design that at first glance “transports” the consumer to a world full of sunshine and warmth. The red apple fragrance version is associated with calm and soothing moments on summer days in the countryside, while the tropical fragrance variant is a pure world of exotica, swaying palm trees and a roaring, warm and crystal clear ocean.
The color scheme we chose fully corresponds to the nature of the products, and also distinguishes them on the shelf from the rest of the assortment. Large names and illustrations of fruits visually indicate a specific fragrance line. The illustrative style, which has just been implemented into the design, fits into the broader design concept of the brand’s other lines and cosmetic products – thus representing the brand’s stylistic consistency and following current trends in the design world.
The distinct yet still perfectly fitting logo and other information in the design make it easy for consumers to associate the attractive-looking product with the Gift of Nature brand.
Kreacja graficzna: Katarzyna Łoboda-Karki
Nadzór kreatywny: Anita Kamila Sochacka