Grupa LOTOS S. A. is the second largest oil refinery in Poland and one of the largest in Europe. The company, through its companies, operates in the field of exploration, extraction, as well as processing of crude oil and distribution of its products.

As part of our cooperation with one of them – LOTOS Oil – we worked on unifying the labels of oils from eleven lines and five applications – all for the purpose of easier identification of products available at fuel stations all over Poland.

For oils for passenger cars, trucks, transmissions, agricultural vehicles, motorcycles and single-strokes, we have used common elements – so that there is consistency between all packages:

  • same layout of elements (label, KV, background, capacity, name and logo) and characteristics (for all litres)
  • uniform typography (a font associated with the technical and motoring theme was used)
  • the colour system of the background is related to a given oil application and the tag is related to its line

Oleje Lotos

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