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At the end of 2020, a pilot mobile payment service was launched at LOTOS service stations. Network customers at selected 15 points can pay for fuel using the LOTOS Pay & Go application. Ultimately, the service is to be extended to all stations of the concern, which is planned in the second half of 2021..
We had the pleasure to develop the visual and verbal concept of the service and advertising campaign.
Mobile payments in Poland are a rapidly growing market, and the pandemic has additionally accelerated this trend. The key to the success of any application is an efficiently designed system in terms of UX. Refueling at a petrol station is a dynamic process – the customer drives to the dispenser, refills the tank, wants to pay as soon as possible and drive away, making room for another car. It is with users for whom time is important that we created individual application screens. The designs had to be clear, intuitive and not misleading – so that the payment phase from the moment of switching on the application to finalizing the transaction was as short as possible.
The main theme of the background was taken from the arcs present in the logo of Grupa LOTOS. The color code is also based on it, which uses white, red and blue in visual communication. The use of these three colors allowed us to create a design that is not only legible, but also easy on the eyes.
Visual development and UX design: Ola Luboch
Verbal identification and project management: Piotr Flis
Creative supervision: Anita Kamila Sochacka