Visual Identity
of the Museum of Metallurgy

The Museum of Metallurgy is a local government cultural institution established at the end of 2019, organized by the City of Chorzow. As part of the tender, we prepared a comprehensive visual identity system.

Lotna dla Muzeum Hutnictwa - identyfikacja wizualna

The idea of the system was based on two key foundations. The first is the shape of the Metallurgical Museum building under construction, and the second is one of the more distinctive elements at work in a steel mill – the ‘flying’ sparks during the smelting of steel and other metals. The sigil can also be associated with old steel furnaces, which further emphasizes the institution’s connection to history, the region and the guiding theme.

The color code is closely associated with both the reality of metallurgy and the materials used in the construction of the Museum’s headquarters. Oranges and browns, highlighted by contrasting black, are closely associated with fire, embers, sparks, the brick that was a structural element of the old part of the museum, the weathering steel used in the new segment, and the aging process of steel.

The typography used in the project is simple and minimalist, but very distinctive through its distinctiveness. It is easily readable by potential viewers and associated with a simple, industrial character, making it even more suitable for the place and institution where it will be used.

During the design work, we also created a system for the icons, which are based on sharp angles and thus, due to the lack of soft forms or curves, correspond to the styling of the signet.

In creating the signage, we were guided by the principle of universality – so that it could be used in any area of the museum. An additional element in the form of a raster, referring to the sigil, is a leitmotif that appears in the development of the line and individual applications of the identification.

In developing the system, we were inspired by creations using perforated steel. It is now used in architecture not only as an element of facades, but also in the production of partition walls, pillars or balustrades. Perforations create a multidimensional effect and give the elements an industrial character.