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Packaging design for the Gift of Nature brand
Gift of Nature by Vis Plantis is a series of natural, 100% vegan cosmetics that respond to the needs of modern women who want effective and proven products. Cosmetics from the GoN series are known for their original fragrances, natural composition and interesting label and packaging design.
It was for Gift of Nature cosmetics that we designed the special winter labels, which were placed on a special limited edition of packages, available for sale online. The project included labels for 4 products – two fragrance versions of shower gel and 2 fragrances of body lotions.
One of the most important considerations was to create a design that, at first glance, would fit the winter season in which the products are distributed. Special, occasional ornamentation, motifs associated with winter, as well as Christmas accents – which are an integral part of this season – make the products eye-catching for consumers.
The labels have what we call an “instagram look” – we based their design on current design trends, making it almost instinctive to want to reach for the product and take a picture of it just for social media.
The color scheme we chose is definitely associated with warm and joyful moments, it corresponds closely with the already known and accepted color of GoN bottles, and thanks to the subdued color harmony, all product information is perfectly legible.
Accompanying illustrations on the designs visually depict the qualities of the products, their character, fragrance, and also highlight the naturalness that characterizes the vegan cosmetics series.
Team:
Creative concept and design: Aleksandra Luboch
Creative Supervision: Anita Kamila Sochacka
