Sea Tales packaging
line designs

SEKO has been operating on the Polish market continuously since 1992. It is a brand attached to tradition and original recipes, which, however, is constantly looking for new directions of development, innovation and further market challenges. Today SEKO supplies the market with the widest range of pickled and salted products.

Creative and branding agency Lotna had the pleasure of developing a series of products from the Sea Tales line.

Lotna dla Seko projekty opakowań Morskie Opowieści

The project began with the development of Brand Hero, which, as a symbol referring to tradition, gave direction to further work.

“We opted for the distinctive character of a fisherman – a sea wolf. With this, we wanted to ‘take’ the consumer on a sea journey through the land of flavors, where together, with our hero, they could spin Sea Tales.”

The labels are reminiscent of old maps, which give a unique and deeper character to the packaging. An important element of it is the lower applique designed in the shape of a wave, and which, depending on the specific flavor, has different color reveals.

“We cared about the readability of the messages, so we used simple and reader-friendly fonts in the design. Everything is based on handwritten character, so the uniqueness of the recipes and flavor stands out.”

Lotna dla Seko projekty opakowań Morskie Opowieści

Lotna dla Seko projekty opakowań Morskie Opowieści

In addition to the labels, she also prepared materials to promote the new product line – for use in both offline and online communications.

Lotna dla Seko projekty opakowań Morskie Opowieści


Branding and design – Urszula Malyszko
Creative supervision – Sylwia Dudzińska

Scope of work:

Advertising materials

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