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Can food dressing make you laugh? Can the history of pineapple be interesting? Is it even possible to combine veggies with RTM and thus “make the internets smile”?
For all questions for the third year we answer YES without hesitation. And confidence + proper strategic work = social communication for SPAR brand – one of the largest grocery chains in Poland, conducted with humor and creativity.
In practice, it looks like this:
Over the past year, we have proven that we can create consistent and long-lasting marketing communications that will reach diverse target groups. And all this in an environment of creativity, humor and commitment.
Can it be done? It’s always possible in Lotna!
Copywriting and creative and strategic oversight: Piotr Mateńko
Graphic creation: Aleksandra Luboch, Urszula Małyszko, Michał Wyszyński