Time Trend corporate identity

Time Trend is one of Poland’s largest chains of brand-name watch stores – the company’s customers can shop for luxury goods in as many as 100 outlets across the country.

As part of the buoyant growth, the brand got a new visual identity designed by our agency.

Before we began work on the actual identity, we gave the existing logo a gentle facelift. In it, the proportions of graphic and text elements, their thickness and distance from each other were changed. This created a closed composition, in which all the existing elements were placed in a specific space.

From the logo’s sigil we took the distinctive pointer layout, which became the core of the new visual identity. The dial designating 9 o’clock appears on all materials and is their indispensable point. The brand color used in the design – burgundy – emphasizes Time Trend’s essential features: premium products, their elegance and top-notch service to the chain’s customers.

The new visual code has been implemented in all advertising and office materials that the Time Trend brand uses.

Visual identity: Michał Wyszyński
Creative Supervision: Anita Kamila Sochacka

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