Visual identification WOF

The Warsaw Functional Area (WOF) is a program conducted on a wide and comprehensive scale, associating the Capital City of Warsaw (leader) and as many as 25 communes being partners. The aim of the project is to increase the accessibility of public space and services, make the cultural and tourist offer more attractive and expand, improve the quality of public transport services, improve the parking system and increase the awareness of institutions and individuals about the environment. As part of the project, 5 basic thematic areas have been distinguished:

  • E-accessibility: a micro-navigation and contextual information system that will make navigating public spaces easier
  • E-tourism: virtual, personalized, mobile guide for tourists and residents with contextual information and elements of gamification and augmented reality
  • E-transport: a metropolitan transport travel planner based on a real-time timetable
  • E-parking: an application that helps you navigate the city and find free parking spaces in real time
  • E-environment: system and application collecting data on environmental parameters – air quality and noise intensity

To maintain the coherence of the program along with its thematic areas, we have created a comprehensive Visual Identification System.

The sign consists of a signet, which consists of the first letters of the program’s own name and the logotype, which is the name of the program. Two semicircles symbolize the area – the city and service center. They give the impression of turning, which brings to mind functionality, action, positive energy and modernity. The unclosed form indicates openness and unlimited possibilities and opportunities for the participants of the program. The semicircle, being a universal form of expression in itself, is easy to adapt to practically any media medium. Its resultants reflect the symbolism of the area, zones and match each of the traceability features of the program. The design of the logo also has its roots in the image of the Warsaw Mermaid – the symbol of the Capital and the main element of its coat of arms.

Thus, a graphic design was created that fully took into account the needs of local governments and accurately responded to the brief they created.

The SIW uses a sans-serif font, which thanks to its structure is complementary to the geometric form of the signet. In addition, a specially selected header font – due to its oval shape, it softens the composition and gives it a more friendly character.

The colors used in the logo and identification elements refer to the city and street traffic. Warm and contrasting colors are pleasant to perceive. The palette was created based on the multitude of strong and saturated colors of a bustling city. The spontaneity is balanced by the presence of a cool blue color. The combination of colors suggests cooperation, functionality and modernity. The whole style increases the dynamics of the designed signet. An important role is also played by appropriately selected contrast, thanks to which the use of the website is also easy for visually impaired people.

Did you like this project?

Let's talk! Make an appointment for a short consultation. Click on the button below or write directly to:

Get in touch