Visual identification of WOF

The Warsaw Functional Area (WOF) is a large-scale and comprehensive programme bringing together the Capital City of Warsaw (leader) and as many as 25 partner communes. The aim of the project is to increase the accessibility of public spaces and services, to make the cultural and tourist offer more attractive and wider, to improve the quality of public transport services, to improve the parking system and to raise the environmental awareness of institutions and individuals. Within the conducted project, 5 basic thematic areas were distinguished:

  • E-accessibility: a system of micro-navigation and contextual information to make navigating public spaces easier
  • E-tourism: a virtual, personalized, mobile guide for tourists and residents with contextual information and elements of gamification and augmented reality
  • E-transport: metropolitan transport journey planner based on real-time timetables
  • E-parking: an application that makes it easier to navigate the city and find free parking spaces in real time
  • E-environment: system and application collecting data on environmental parameters – air quality and noise intensity

In order to keep the programme and its thematic areas coherent, we have created a comprehensive Visual Identity System.

The mark consists of a signet which consists of the first letters of the programme’s own name and a logotype, which is the name of the programme. The two semicircles symbolize the area – the city center and services. They give the impression of rotating, which brings to mind functionality, action, positive energy and modernity. The unclosed form indicates openness and unlimited possibilities and opportunities facing the participants of the program. The semi-circle, itself a universal form of expression, is easy to adapt to virtually any media medium. Its resultants reflect the symbolism of the area, zone, and match each of the program’s traceability features. The design of the sign also has its roots in the image of the Warsaw Mermaid – a symbol of the capital city and the main element of its coat of arms.

Thus, a graphic design was created that fully took into account the needs of local governments and accurately responded to the brief created by them.

The SIW uses a sans-serif font, which, thanks to its structure, is complementary to the geometric form of the signet. In addition, the headline font was specially selected – through its roundness it softens the composition and gives a more friendly character.

The colours used in the logo and identification elements refer to the city and traffic. The warm and contrasting colors are pleasing to look at. The palette was created based on the multitude of strong and saturated colors of a vibrant city. The vibrancy is balanced by the presence of a cool blue color. The combination of colours suggests cooperation, functionality and modernity. The whole styling adds to the dynamics of the designed sigil. An important role is also played by the appropriately selected contrast, which makes the use of the service easy also for the visually impaired.

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