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Multikino is one of the biggest cinema chains in Poland with over 20 years of tradition. As part of its activities, the brand offers many thematic events – one of them is the Cinema on Heels project which has been carried out for more than ten years in over 20 cinemas of the chain. Its main goal is to integrate women, who meet in a common group on movie nights in Multikino cinema halls – the events are often accompanied by various lectures and animations dedicated to women.
The agency’s task was to create a new visual concept for Cinema on Heels. There was a new key visual to design, which had to take into account several guidelines. There was to be room in his space for:
When designing the creation, we had to depart from the usual schemes and stereotypical associations that immediately came to mind – stilettos, heels, etc. We decided to use a form that would clearly, yet indirectly, refer to the advertised event. This is how a collage created from graphic cut-outs came about. The styling was kept in the so-called “duotone” trend, where two colours – grey and characteristic for the brand dark pink – were leading the way.
Minimalist form – both on the level of colours and composition – was implemented on a number of materials distributed by Multikino – offline and digital.