Visual identity
of the path Railway to Bicycle

“Railway to Bicycle” is an initiative of the Novosol district to promote regional tourism. Two bicycle routes, 18 and 30 kilometers in length, have been created on former railroad routes. Users have the opportunity to admire from their bicycles the picturesque landscapes of the post-glacial Barucko-Glogowska proglacial valley, where the routes are located.

As part of the tender organized by the district of Newosol, we created a proposal for a visual identification system for the “Railway to Bicycle” program being developed. The sources of identification can be sought in two aspects  – the bicycle and the train. It is the individual elements of these means of transport that stand behind the idea,  from which the logo and signet evolved. It is also a symbolic reference to the railroads on which the current bicycle routes were built.

The frame of the bicycle in the graphic proposal is taken from the bumper of the buffer – the most protruding element of old, distinctive railroad depots. This element adds dynamism and gives the impression of movement. The wheels allude to both the bicycle (the version with spokes) and the train, thus strengthening the connection of the creation with the program’s slogan.

The color of the saddle and part of the typography refers to the green aspect of transportation which is the bicycle. These are pro-environmental and environmental attitudes promoted by the program and representatives of the Novosol district. The gradient present in the creation further reinforces the symbolism of development and movement.