Blue trail brand – With us it pays off campaign

LOTOS Blue Route is a project by LOTOS Group, which established electric car charging points at 12 gas stations between Warsaw and the Tri-City. The initiative offered users free use of the charging service during a test period. After the first phase of operation, a one-time charging fee was introduced at the stations.

In connection with the event, we carried out a comprehensive online and offline communication campaign – from the creation of the creative idea to logistics – production and distribution of materials. The project included creations designed for digital and social media communication, as well as their adaptations on physical media that were installed at LOTOS fuel stations – leaflets, wobblers, hangers.

Agency co-owner Piotr Flis was responsible for the creative idea and copywriting matters. The preparation of graphic materials was handled by Paulina Troszczynska. The agency was also responsible for the production and distribution of advertising materials.