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Multikino is one of the largest cinema chains in Poland with over 20 years of tradition. As part of its activities, the brand has many thematic events on offer – one of them is the Cinema on Heels project – which has been carried out for more than a dozen years in more than 20 of the chain’s cinemas. Its main idea is to integrate women, who meet in a common group for movie nights in Multikino halls – the events are often accompanied by various lectures and animations dedicated to women.
The agency was tasked with creating a new visual concept for Cinema on Heels. A new key visual was to be designed, which had to take into account several guidelines. Its space was to include: