Packaging design
for LOTOS brand oils

LOTOS Group S.A. is the second largest oil refinery in Poland and one of the largest in Europe. The company, through its companies, is active in exploration, extraction, as well as processing of crude oil and distribution of the resulting products.

As part of our cooperation with one of them – LOTOS Oil – we carried out work to standardize the labels of oils from eleven lines and five applications – all for the purpose of easier identification of products available at gas stations across Poland.

For oils As part of our cooperation with one of them – LOTOS Oil – we carried out work to standardize the labels of oils from eleven lines and five applications – all for the purpose of easier identification of products available at gas stations across Poland. for passenger vehicles, trucks, transmissions, agricultural vehicles, and motorcycles and single-stroke, we used common elements – so as to maintain consistency among all packaging:

• same layout of elements (tag, KV, background, capacity, name and logo) and features (in all liters)
• uniform typography (a font associated with technical and motorization themes was used)
• the color system of the background is related to the particular oil application, and the tag – its line