Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Visual identity
of the e-care program


Warsaw has been developing projects in the field of social assistance for many years. One of them is the “e-care” system dedicated to seniors. The program aims to improve the quality of life of the oldest people who benefit from care services provided by the City of Warsaw and 19 adjacent municipalities.

Our task was to create a comprehensive visual identity for the project. In order for the work to proceed successfully, we first organized a series of workshops for representatives of Warsaw and municipalities, where we learned the exact goals and objectives of the program, and conducted training sessions, explaining what visual identity and brand identity are.

Thus, a graphic design was created that fully took into account the needs of local governments and accurately responded to the brief they created. Of particular importance was the choice of colors – we were looking for the right contrast to make using the site easy and intuitive for the visually impaired.








The logo consists of a heart-shaped sigil and a cursor symbol. It is complemented by the legible name of the program: “e-care”.

The heart symbolizes the health and care that the program’s wards receive. The closing element of the sigil was inspired by a cursor and pixels, a direct reference to electronics and ICT tools, which are an important element of the program. The aforementioned element also symbolizes mutual complementarity, unity and cooperation, as well as overcoming one’s own limits and development.










The color scheme refers to the health aspect of care. The primary colors were selected in accordance with WCAG 2.0 standards to maintain adequate visual contrast for people with disabilities.










Identification is mainly based on

  • warm pictures of people (realistic seniors)
  • linearity (which is also in the logo; icons, separating and filling lines)
  • primary colors (with logo)
  • adaptation also for the elderly
  • clear message (the main one on the appli), hierarchy of information









Team:

Visual identity: Katarzyna Łoboda-Karki
Verbal identification and project management: Piotr Flis
Creative Supervision: Anita Kamila Sochacka


Did you like this project?

Let's talk! You are welcome to join us for a short consultation. Click on the button below or write directly to: lotna@lotna.eu

Get in touch

Share: